Naomi Bruynings

SEO and Analytics Expert

@ Dropsolid

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years of experience

Hi, I'm Naomi

I’m an SEO & Analytics Expert at Dropsolid, based in Ghent.

I’ve always been curious about how websites actually work. Not just how they look, but why some are visible and others aren’t. Why traffic grows but results don’t. Why small technical changes can have a real impact.

That curiosity is what pulled me into online marketing.

I started broadly. Advertising, SEO, analytics, strategy. I wanted to understand the full picture. Over time, I realised I was especially drawn to the analytical and structural side of it. Measuring what matters. Fixing what blocks growth. Making things clearer.

Today, I’m an SEO & Analytics Expert at Dropsolid. I focus on technical SEO, tracking and data-driven optimisation. My background in performance marketing and strategy still influences how I work. Visibility is important, but only if it supports real business goals.

What I do

I work at the intersection of SEO, analytics and performance. For me, these are not separate disciplines. They influence and support each other.

SEO & GEO

I work on technical and strategic SEO, including:

Crawlability and indexation
Technical structure and performance
Content architecture and keyword positioning
Internal linking
Migrations and redirects
GEO and AI visibility considerations

Search is evolving. Traditional rankings still matter, but visibility increasingly extends to AI-driven environments. I analyse how content is structured, how it adds original value and how it can be surfaced beyond classic search results.

Fundamentals remain the foundation. AI does not replace solid technical and content work. It builds on it.

Analytics & Tracking

Optimisation only works when tracking is reliable and understandable.

I implement and refine tracking setups using:

GA4
Google Tag Manager
Matomo
Event and conversion tracking
GDPR Compliant configurations

Beyond implementation, I analyse performance trends, identify patterns and translate findings into concrete recommendations. Data should support decisions, not overwhelm them.

I also create dashboards that visualise key metrics in a clear and usable way.

Performance & Strategy

Before specialising in SEO and analytics, I worked extensively in paid media and performance strategy.

I’ve managed campaigns across:

Google Ads (Search and Display)
Meta (Facebook & Instagram)
LinkedIn
Pinterest

That experience shaped how I look at traffic. Not every visitor has the same intent. Some are exploring. Some are comparing. Some are ready to act.

Understanding those different stages matters. It changes how you structure content, how you prioritise keywords and how you evaluate results.

Working With Me

Today, I apply this expertise as part of the team at Dropsolid, where we build high-performing websites and provide ongoing performance support.

If you’re looking for strategic SEO, analytics or performance marketing support, feel free to reach out to me or the Dropsolid team.